Jack in the Box Opens First Off-Premise-Only Prototype
The design aims to improve drive-thru efficiency and streamline operations as off-premise demand continues to grow.
A new Jack in the Box restaurant in Tulsa, Okla., is the first to boast the burger brand’s new off-premise-only prototype.
At 1,350 square feet, the prototype features a double y-lane drive-thru, a walk-up window for ordering, dual-assembly kitchens and a dedicated pickup window for mobile and third-party ordering.
Its design elements include a “big red box” on the front and exterior lighting that changes to Jack in the Box’s signature purple to signify its late-night menu hours.
The new prototype was created to meet the brand’s continued increasing demand for drive-thru service and digital ordering, says Jack in the Box, and aims to increase drive-thru efficiency and streamline operations.
The design comes as the brand has also been testing robotics and automation, as it said in April that staffing challenges were continuing to impact operating hours and costs. Jack in the Box announced at the time that it would test robots at the fry and drink stations to improve back-of-house operations.
Jack in the Box, which recently acquired the Mexican-American quick-service chain Del Taco, operates more than 2,200 restaurants across 21 states.
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