WOWorks Taps New Chief Development Officer

WOWorks, the parent company of Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek, has tapped Brian Farris as its new chief development officer.

Before joining the company, Farris served as brand president for Intelligent Office and, before that, was vice president of operations for Schlotzsky’s and vice president of international operations for Focus Brands. He also has led teams in finance, marketing, operations and development for Quiznos and Boston Market.

“Brian’s extensive experience in operations and development with established fast-casual restaurants and franchise companies is the perfect fit for WOWorks’ current stage of accelerated growth. His passion for clean, healthy eating aligns with WOWorks’ mission to bring fresh, nutritious and flavorful meals to guests everywhere,” says Kelly Roddy, CEO of WOWorks, in a press release.

In his new role, he will report to Roddy and oversee franchise development, including franchise sales, real estate procurement and development support, for all four of WOWorks’ brands.

“With a number of newly signed franchise deals this past year, Brian will be driving our team towards building a stronger and faster development process, as well as steering WOWorks’ explosive growth in nontraditional and traditional verticals,” says Roddy.

WOWorks formed in 2020 and since has been expanding its footprint, including inside Walmart stores, Giant Food Stores and university and college campuses.